01
Identify what needs your attention
We help you choose the signals to track and turn them into priorities: an account worth approaching, a deal that needs a follow-up, or a pattern in customer feedback.
GTM ENGINEERING
We automate prospect research, CRM updates and deal tracking. We also organise customer feedback so it can inform your sales decisions.
GTM systems · custom-builtscroll
THEY TRUST US
01 / OUR APPROACH
Systems your team can use, adapt and keep.
We build systems for prospect research, deal tracking, CRM updates and customer feedback. They handle the recurring work in your existing tools, so you can spend more time with prospects and customers.
02
Automate recurring work
We connect your data and tools to prepare account briefs, keep CRM records up to date and produce reports. The rules define what to include, exclude or flag for review.
03
Keep control of your systems
You can take over the system and its rules, or hand them to whoever will look after it. We agree on further changes with you.
02 / WHAT WE ENGINEER
Four systems. One pipeline.
Four families of systems connecting prospect research, sales execution and customer follow-up. We scope each project around the work involved, your data and your tools.
S-01system Pipeline Intelligence
Find relevant accounts and understand why they are worth contacting.
Example deliverable
An account list showing the signal, its source and the reason to reach out.
Account enrichmentList buildingWeb signalsCompetitor radarS-02system Sales Execution
Use account research to prepare your calls and follow-ups.
Example deliverable
A call brief and an outreach sequence tailored to the prospect’s role and context.
Call reviewCall practiceDeal re-engagementCampaign monitoringS-03system Revenue Operations
Keep CRM data reliable and automate recurring sales operations.
Example deliverable
Deduplicated contacts and consistent CRM fields, with rules to keep them up to date.
CRM data qualityAutomated reportingPerformance trackingPipeline forecastingS-04system Customer Loops
Surface customer feedback and situations that need attention.
Example deliverable
A customer feedback summary and alerts to guide account follow-up.
Product feedbackCustomer reportingExpansion signalsCustomer risk signals
03 / THE METHOD
Signal in. Pipeline out.
For prospecting, we check the signals, prepare the approach and use feedback to refine targeting.
- 01
Signal
Find events that may justify reaching out, then check their relevance.
- 02
Build
Build the system: data collection, qualification and delivery to the right tools.
- 03
Engage
Prepare an approach suited to the account, the person and the timing.
- 04
Convert
Bring the account context into the conversation and agree on the next step.
- 05
Loop
Use sales feedback to refine targeting and automations.
- 01
Signal
Find events that may justify reaching out, then check their relevance.
- 02
Build
Build the system: data collection, qualification and delivery to the right tools.
- 03
Engage
Prepare an approach suited to the account, the person and the timing.
- 04
Convert
Bring the account context into the conversation and agree on the next step.
- 05
Loop
Use sales feedback to refine targeting and automations.
04 / THE OS
Your Company OS: the systems and the instructions to run them.
Your automation code, rules and operating instructions are kept together in a space you own. Your team or another provider can take over from there.
versioneddocumentedadaptableyours
~/pipelab · mainexample
05 / SELECTED WORK
What we built.
For each example: the result and the decisions behind the work.
Pipeline generation
€200,000in qualified pipeline generated.
Identify teams whose database workflows may be slowing development, then tailor the approach to the priorities of technical decision-makers.
Explore the steps
Combine the decision-maker’s role with company size, industry and technical environment. Identify teams where managing database environments could be slowing development down.
Market mapping
French TAMmapped from end to end.
Identify French audit firms and connect them to their audit mandates to structure prospecting.
Explore the steps
Start with a defined market: statutory audit firms in France. Collect and reconcile the data to identify the firms to approach.
Impulse LabRecurring workflow
200 leadsfresh and qualified every week.
Spot projects in job postings, qualify the companies and identify the decision-makers.
Explore the steps
A job posting can reveal a project. The workflow looks through recent postings for work that could fit Impulse Lab’s services.
07 / QUESTIONS
Direct answers.
B2B companies looking to organise prospecting, sales follow-up or customer feedback. Whether sales is founder-led or handled by a dedicated team, we work from the tasks involved and the tools already in place.